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McDonalds Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Beth L

 

Date added:

August 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1936

 

Was viewed:

2766 times

 

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Essay content:

Business Week Magazine even ranked McDonald's as "one of the ten most recognized brands in the world", a position that creates significant opportunities for the company. An important strength that continues to have the most dramatic impact on McDonalds is their top level management. Even though this is classified an as internal strength, McDonald's has capitalized on a management style that helps to infuse a strong culture...
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Even though this is classified an as internal strength, McDonald's has capitalized on a management style that helps to infuse a strong culture. A dynamic aspect of the McDonald's culture is the willingness to innovate and adapt, thus making necessary changes when the need arises. Top level management includes Jim Skinner, the concepts of the late Charles Bell, and the late James Cantalupo...
displayed 300 characters

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