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Essay

McDonalds cultural sensitivity

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Issue:

Business

 

Written by:

Jason A

 

Date added:

March 5, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 966

 

Was viewed:

8994 times

 

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Essay content:

Getting rich and enjoying a good life has become the new mantra of social existence for the Indian middle class. With more income and more purchasing power, the status-conscious Indian middle class now seek to buy good quality consumer products and spend more money on food and entertainment. In metropolitan cities, extensive foreign media exposure and the Internet revolution have contributed to the emergence of a new social attitude which accepts Western values and culture...
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In metropolitan cities, extensive foreign media exposure and the Internet revolution have contributed to the emergence of a new social attitude which accepts Western values and culture. The contemporary Indian society can be understood on the basis of a 70/30 dynamic. While 70% of Indians are still traditional, poor, and live in rural areas, 30% of Indians (more than 300 million people) have emerged as rich, modern, Western-exposed, English-speaking, urban dwellers...
displayed 300 characters

General issues of this essay:
Coca-cola India General Motors Corporation General Motors In China General Motors Vs. Volkswagon General Motors and Avto Vaz General Motors General Motors General Motors general motors problems McDonalds cultural sensitivity General Motors General Motors general motors Coca Cola India General Motors Facts
 

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