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Measurement Scales in Marketing Research

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Issue:

Business

 

Written by:

Harry M

 

Date added:

July 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1138

 

Was viewed:

2004 times

 

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Essay content:

Sometimes, especially in qualitative research with small samples, this value can be a word or symbol. For example, the interviewers could assign the word yes or positive to the symbol “+” to indicate that a respondent liked a product, flavor, or company. For a computer to prepare summary statistics or conduct a statistically analysis, each measurement of the sample population must be assigned a number...
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For a computer to prepare summary statistics or conduct a statistically analysis, each measurement of the sample population must be assigned a number. There are four categories which numbers are generally grouped. In increasing order of sophistication, they are (1) nominal numbers, (2) ordinal numbers, (3) intervally-scaled numbers, and (4) ratio-scaled numbers...
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General issues of this essay:
Assessing the benefits of replicated empirical data in a marketing context. Measurement Scales in Marketing Research Research And Data Analysis Research Design Proposal and Data Collection Secondary data & marketing research insight: "The case of Innocent Drinks". AN APPROACH TO THE DEVELOPMENT OF A QUALITY METRIC FOR ELECTRONIC LEARNING Data Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases. History of The Metric System Population Pattern: The Foreign-born in California To Determine The Percentage By Mass Of Calcium Carbonate In Eggshells Important Terms Are Mainly Used For The Study Of Population L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data Accuracy of Data, Data Ouytput Enterprise Data Management Terms Paper
 

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