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Essay

Megahertz

Essay specific features

 

Issue:

Business

 

Written by:

Salvador C

 

Date added:

March 30, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 870

 

Was viewed:

2818 times

 

Rating of current essay:

 
Essay content:

Their export strategy aimed to provide a turnkey solution to emerging broadcast and media entities, offering to custom design, manufacture, install, and test broadcasting systems. Megahertz also hoped to take advantage of the areas not being well served by other companies, and all three regions lacking adequate supply of local broadcast engineers...
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Location economies are "cost advantages from performing a value creation activity at the optimal location for that activity." (p. 363) Megahertz International hoped to create a value chain by hiring salespeople with significant experience in these regions and opening a foreign sales office in Italy. Megahertz also had exhibitions at a number of conferences that focused on the targeted regions, as well as sending mailings and e-mail messages to local broadcasters...
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