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Essay

Mentos Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Cecil C

 

Date added:

May 11, 2015

 

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No of pages / words:

2 / 546

 

Was viewed:

2963 times

 

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Essay content:

Depending on what type of Mentos is being advertised changes the used ad however; no matter which ad they display on television, they all have a similarity which is happiness. These ads do not display a celebrity endorsing it; they all contain normal people having a good time. Mentos are trying to convey an image of happiness, "when you eat them you become Happy!", and they are needed to have a great time...
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Mentos are trying to convey an image of happiness, "when you eat them you become Happy!", and they are needed to have a great time. I think that Mentos a doing well in there product diversity. Over the years they have been able to create many flavours and types of Mentos such a "Mentos Gum". This has enabled Mentos to continue there production and sales of their products and if this is repeated they could continue to make a profit for many years to come; which is what they seem to be doing...
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