Mergers

Essay specific features

 

Issue:

Business

 

Written by:

Rachel B

 

Date added:

September 3, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 446

 

Was viewed:

1635 times

 

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Essay content:

Therefore, they frequently run afoul of regulatory officials. A horizontal merger often increases the degree of concentration in an industry. However, there is still an advantage from this merger if taking “potential size” into account. When two firms have asymmetric costs, a merger can create sufficiently large cost savings and be profitable...
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Fixed costs can be reduced by combining the headquarters of the two firms, eliminating unnecessary overlap, combining R&D functions, and economizing duplicated marketing efforts. For variable costs, merging will result from only between a high-cost firm and a low-cost firm to be true for cost reduction—all production will be transferred to the firm with lower costs...
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