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Essay

Merrill Lynch

Essay specific features

 

Issue:

Business

 

Written by:

Victoria S

 

Date added:

March 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 480

 

Was viewed:

9276 times

 

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Essay content:

With the increased flow of financial information to investors, many investors felt they no longer needed to pay such a premium for a full-service broker like Merrill Lynch. Up to this point, the average Charles Schwab customer was 45 years old, with 95,000 average income, and about $100,000 in assets...
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This was compared to Merrill Lynch's average customer, which before the launch of Integrated Choice, had customers that tended to be older (53 yrs), and more affluent (> $100,000 in assets). Merrill Lynch's sweet spot was its priority clients which averaged 60 years of age with net assets of $650K. However, as Charles Schwab started aggressively targeting more affluent individuals with its technology and reduced trading rates, they started attracting the more affluent investors that would typically sign with a full-service firm...
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General issues of this essay:
willie lynch Dell Computers: Field Service For Corporate Clients Peter Lynch Charles Schwab vs Merrill Lynch Merrill Lynch Merrill Lynch Organizational Flexibility The Seven Principles For Attracting More Clients critical review of james scott's "patron clients and political change in southeast asia" Merrill Finch Merrill lynch reprot Thin Clients Flexibility Flexibility Willie Lynch
 

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