The brewers and importers manufacture the beer and in the case of importers, import it into the country, then sells the beer to wholesalers who then sell and ship it to retailers. Besides manufacturing the beer, brewers are also responsible for providing market support and assistance to wholesalers, providing point-of-sale materials, providing consistent supply of the product, maintaining a consistently quality product, and notifying the wholesaler of changes in product, ownership of company, changes in marketing strategy and provide adequate lead time for introduction of new items or product design changes... displayed 300 characters
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The 21st Amendment instituted the necessity of a middle tier for a variety of reasons. First, retailers are now protected from control previously used by the suppliers, or brewers. Second, it encourages consumption in moderation. Third, the process allows for more controlled and accurate collection of state and federal taxes... displayed 300 characters
