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Microsoft overturned gaming Conventions

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Issue:

Business

 

Written by:

Thomas Q

 

Date added:

October 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 287

 

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7540 times

 

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Essay content:

Use viral marketing to support the exclusivity of the console to "keen-eyed consumers" and hardcore gamers. (News.com, 2007) 4. Bring gaming out of the "gaming ghetto" and into the "new world of HDTV." (News.com, 2007) In the past Microsoft has marketed through traditional measures, using E3 as a major promotional tool just as other competitors have...
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The "I love bees" and Ourcolony.net of Microsoft's viral marketing strategy has also been effective in the past. However, in an attempt to take the Number #1 slot in the gaming industry, Microsoft is using more than just traditional and viral marketing. Microsoft is talking directly to potential consumers, reducing the "classic five-year game console cycle," and attempting to build a frenzy of support through consumer involvement...
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General issues of this essay:
Gaming Industry gaming industry gaming MICROSOFT XBOX 360 VS SONY PLAYSTATION 3 MARKETING Microsoft Canada, XBox Microsoft Xbox Microsoft overturned gaming Conventions Gaming Nevada Gaming Motivational Strategies of Microsoft microsoft xbox entering the world of video game New Industry in Gaming Online Gaming Swot Analysis In Gaming Console Industry The War of the Gaming Titans Sony Playstation 3 Vs Microsoft Xbox 360
 

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