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Milk &Amp; Juice Industry In Pakistan
Essay specific features
Written by:
James H
Date added:
January 28, 2016
Level:
University
Grade:
A
No of pages / words:
1 / 261
Was viewed:
2927 times
Rating of current essay:
Essay content:
EXECUTIVE SUMMARY
The concept of this assignment is to establish a Marketing Plan for Pakistan in line with the global strategy of SIG Combibloc Obeikan ("CBOB") for 2006-2008 of gaining new strategic customers to reinforce its position in its dedicated market. This assignment is built in three phases: the analysis of the current situation, the analysis of the marketing options and the formulation of a marketing plan...
displayed 300 characters
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This assignment is built in three phases: the analysis of the current situation, the analysis of the marketing options and the formulation of a marketing plan.
After careful study of both macro- and micro-environments through the PESTEL, SWOT, Competitor and Market analysis, we can conclude that an encouraging growth in the Pakistani dairy and juice industry as well as the existing customers demand for a new supplier to end the monopoly position of the competition are factors that will help CBOB to position itself on the Pakistani market...
displayed 300 characters
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