Mini

Essay specific features

 

Issue:

Business

 

Written by:

Randy C

 

Date added:

February 10, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 328

 

Was viewed:

9072 times

 

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Essay content:

Mini also created the "Where's My Baby" program online, which enables waiting buyers to track the progress of their cars, and a bulletin board where waiting -- as well as existing -- owners can exchange questions and share their experiences. The site has attracted some 12,000 registered users, most of whom seem to have "named" their cars...
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The site has attracted some 12,000 registered users, most of whom seem to have "named" their cars. The real payoff, though, is the viral effect. Notes John Stramatos of Nissan, who stays in touch with long-waiting 350Z, www.z.com, buyers via postcards and coffee-table books: "Those people bring in other customers...
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