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Essay

Mini BMW

Essay specific features

 

Issue:

Business

 

Written by:

Gerald F

 

Date added:

February 16, 2016

 

Level:

University

 

Grade:

C

 

No of pages / words:

6 / 1627

 

Was viewed:

6251 times

 

Rating of current essay:

 
Essay content:

With the sector being dominated by some of the mass-market players, such as Renault, Volkswagen, Nissan, Peugeot, Ford and Toyota, but also featuring some of the luxury brands such as the Mercedes A-Class and the Audi A2, competition for the Mini was expected to be particularly tough from the outset...
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A younger group, aged about 25-35, was expected to buy the Mini as their primary car and was expected to choose the car in preference to a similarly priced Toyota, Volkswagen, Renault or Smart car. Older buyers, in their forties, with grown-up children and with an urge for some youthful motoring fun were expected to buy it as their second or third car...
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