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Written by:
Monica K
Date added:
August 11, 2016
Level:
University
Grade:
A
No of pages / words:
7 / 1824
Was viewed:
9559 times
Rating of current essay:
Essay content:
It carries the company or product name into the market and shows how its positioning itself to compete.' A brand strategy is a tool used by companies to give buyers a reason to buy their particular product as opposed to other companies. In Baker 2000, p.24, Porter concludes that ?Strategy is making trade-offs in competing...
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In Baker 2000, p.24, Porter concludes that ?Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do.' Types of brand strategy include targeting, positioning, pricing, marketing communications (advertising and direct marketing), media allocation and customer services...
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