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Mission Statements
Essay specific features
Written by:
Brenda M
Date added:
March 24, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 550
Was viewed:
2960 times
Rating of current essay:
Essay content:
But it is also a promise the company makes to its customers and its employees," says Jeffrey Abrahams, an Oakland, California-based consultant and author of The Mission Statement. "That promise becomes an integral part of the branding of the company. Even if we're talking about a one-person business, the mission statement brands the business and hopefully differentiates it from the competition so that customers understand that the company is committed to a purpose and will back that up with products and service...
displayed 300 characters
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Even if we're talking about a one-person business, the mission statement brands the business and hopefully differentiates it from the competition so that customers understand that the company is committed to a purpose and will back that up with products and service."(1) Mission statements, I believe, are a good motivator because they allow the employees to look forward to achieving a common goal...
displayed 300 characters
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