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Essay

Modi-Revlon – Value Proposition

Essay specific features

 

Issue:

Business

 

Written by:

Jose S

 

Date added:

August 13, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 483

 

Was viewed:

8727 times

 

Rating of current essay:

 
Essay content:

Revlon’s initial strategy to have both breadth (wide variety of products) and depth (high availability of products) in Indian market has failed due to a number of reasons: importation delay because of shipment embargo, poor coordination between promotion and distribution, and most importantly, a thinly-stretched distribution network...
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Additionally, Revlon needs to drop unprofitable retail outlets and the ones that are not in the highly populated metropolitan areas, to focus the company marketing resources to fewer but more profitable areas. Revlon should have adequate advertising to compete with Lakme for media coverage. Basis for Recommendation: Revlon’s surveys in 1997 showed that 21% of nail enamel users committed to buy Revlon’s 15ml bottle at Rs...
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General issues of this essay:
Indian FRQ for AP US History Current State of the Indian Economy Evaluation Of Tourism Marketing In Indian Environment Modi-Revlon – Value Proposition Research On Indian Aviation Sector Tanishq: Positioning To Capture Indian Women’S Heart Indian Indian indian women Indian Persecutions Indian Suffrage Market Research - Satisfaction with cars (Indian Customers) No Longer An Indian Country study comparison Indian vs. Brazilian women The Indian Penal Code Of 1860 Disregards The Rights And Entitlements Of Women In India- A Discussion
 

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