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Molson ccASE
Essay specific features


Written by:
Ivan B
Date added:
June 6, 2014
Level:
University
Grade:
A
No of pages / words:
33 / 9202
Was viewed:
3545 times
Rating of current essay:
Essay content:
24
4.2 Strategic Alternatives p. 27
4.3 Current Strategy p. 29
4.4 Evaluation of Opportunities p. 31
4.5 Evaluation of Risks p. 33
5. Implementation Plan p. 36
Appendix & References p. 48
1. Executive Summary
Molson is one of the 2 giant competitors on the monopolistic Canadian beer market. Due to shifts in the external environment (changing Canadian demographics, global trend towards consolidation, increase in microbrewery and imported beer consumption in Canada) and to internal pressures, the company decided to pursue a strategy of international expansion in 2000...
displayed 300 characters
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Due to shifts in the external environment (changing Canadian demographics, global trend towards consolidation, increase in microbrewery and imported beer consumption in Canada) and to internal pressures, the company decided to pursue a strategy of international expansion in 2000.
Molson entered the Brazilian market in two stages...
displayed 300 characters
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