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Essay

Mondavi Alternatives

Essay specific features

 

Issue:

Business

 

Written by:

Frank M

 

Date added:

May 26, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1831

 

Was viewed:

4581 times

 

Rating of current essay:

 
Essay content:

The partnerships are almost all in the ultra-premium and luxury premium segments, such as the highly prestigious Opus One offering, the minority interest in the Italy’s Ornellaia, and the Frescobaldi partnership that produced three more high-end wines in Montalcino, Italy. Amongst all their partnerships, only the Chilean joint venture produced any offering for the growing popular premium segment, with a Caliterra brand that sold 25% of their product in the United States...
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Amongst all their partnerships, only the Chilean joint venture produced any offering for the growing popular premium segment, with a Caliterra brand that sold 25% of their product in the United States. Compared to the industry as a whole, Mondavi is not responding to the changing marketplace and demands...
displayed 300 characters

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