Monster Energy Drink Target Audience And Company Objectives
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Written by:
Carolyn B
Date added:
November 25, 2014
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Grade:
A
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2 / 335
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1173 times
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While Red Bull remains the leader with nearly half of the market, Hansen's energy-drink sales increased 162% last year -- more than three times Red Bull's growth rate.A small subset of consumers is going wild over these drinks,'' says Beverage Digest editor and publisher John Sicher. Hansen is really riding a tiger...
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Hansen is really riding a tiger.''
It's a jungle out there, though. Coca-Cola Co. ([**KO**](../javascript:%20void%20showTicker('KO')) ) is promoting its new Full Throttle energy drink. PepsiCo Inc. ([**PFE**](../javascript:%20void%20showTicker('PFE')) ) is marketing energy drinks under its SoBe and Mountain Dew brands...
displayed 300 characters
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