Monster Energy Drink Target Audience And Company Objectives

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Written by:

Carolyn B


Date added:

November 25, 2014







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2 / 335


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While Red Bull remains the leader with nearly half of the market, Hansen's energy-drink sales increased 162% last year -- more than three times Red Bull's growth rate.A small subset of consumers is going wild over these drinks,'' says Beverage Digest editor and publisher John Sicher. Hansen is really riding a tiger...
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Hansen is really riding a tiger.'' It's a jungle out there, though. Coca-Cola Co. ([**KO**](../javascript:%20void%20showTicker('KO')) ) is promoting its new Full Throttle energy drink. PepsiCo Inc. ([**PFE**](../javascript:%20void%20showTicker('PFE')) ) is marketing energy drinks under its SoBe and Mountain Dew brands...
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