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Essay

Montana Mountain Biking

Essay specific features

 

Issue:

Business

 

Written by:

Mark Y

 

Date added:

May 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 314

 

Was viewed:

5557 times

 

Rating of current essay:

 
Essay content:

He has been reluctant to spend a lot of money on advertising. About 10 years ago, he spent $80,000 on a print advertising campaign that included ads in several outdoor interest and sports magazines, but the ads did not generate enough additional customers to cover the cost of the advertising. Five years ago, a marketing consultant advised Jerry that the ads had not been placed well...
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The magazines did not reach the serious mountain bike enthusiast, which is MMB's true target market. After all, a casual mountain bike rider would probably not be drawn to a week-long expedition. Another concern of Jerry's is that more than 90 percent of MMB's customers come from neighboring states...
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