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Essay

Montana Mountain Biking Case

Essay specific features

 

Issue:

Business

 

Written by:

Andrea F

 

Date added:

November 25, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1253

 

Was viewed:

5244 times

 

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Essay content:

An important part of any marketing plan is to understand the customer relationship because ultimately, all profits come from the customers. The challenges facing the Montana Mountain Biking company is not only retaining customers but to attract new customers. The advances in e-marketing have given Montana Mountain Biking some alternatives to traditional marketing plans...
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The advances in e-marketing have given Montana Mountain Biking some alternatives to traditional marketing plans. The Five Stages of Customer Loyalty Customer loyalty comes from the personal relationship that is developed between the customer and the business. One method used to understand the customer relationship is called customer relationship intensity and Life-cycle segmentation (UOP, 2007)...
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