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Catherine C


Date added:

February 24, 2016








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2 / 288


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A good brand positioning helps guide marketing strategy by clarifying the brand's essence and how it does so in a unique way. By positioning your product correctly it will create customer-focused value proposition (reason why target market should by the product), which is another way of creating brand equity for your product...
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In managing brand equity, marketers plan for brand reinforcement, revitalization, crisis, and competition. Competition stems from proper positioning; researching your opponents and know what they do well to attract their share of the market. A company should identify competitors by using both industry and market-based analyses...
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