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Essay specific features
Written by:
Pamela B
Date added:
September 30, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 378
Was viewed:
6654 times
Rating of current essay:
Essay content:
Marketing was then directed to Britain, West Germany, France, Spain, Italy, and Greece. In the mid-1960s the United States, initially a difficult market for the Japanese to penetrate, presented an additional challenge. Rather than competing with cheap American brands or with high-priced Swiss watches, K...
displayed 300 characters
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Hattori entered the mid-range of the market, offering jewel-lever watches with an average price tag of $50.
The firm acquired Jean Lassale, a Swiss subsidiary, and developed a product that combined Seiko's quartz movements with a very thin Swiss-style case. By seeking higher profit margins from luxury products, the company expected to make up for declining profit margins on its less expensive products...
displayed 300 characters
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