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Essay specific features

 

Issue:

Business

 

Written by:

Tanya B

 

Date added:

April 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4169

 

Was viewed:

9140 times

 

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Essay content:

The objective of marketing philosophy is to make profits through satisfying customers. This is accomplished through the manipulation of the variables over which a company has control in such a way as to optimise this objective. The variables are what Neil Borden has termed ‘the marketing mix’ which is a combination of all the ‘ingredients’ in a ‘recipe’ that is designed to prove most attractive to customers...
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The variables are what Neil Borden has termed ‘the marketing mix’ which is a combination of all the ‘ingredients’ in a ‘recipe’ that is designed to prove most attractive to customers. In this case the ingredients are individual elements that marketing can manipulate into the most appropriate mix...
displayed next 300 characters

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