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Written by:

Dustin T


Date added:

April 27, 2013








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3 / 782


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The Balanced Scorecard groups performance measures in general categories (perspectives). These perspectives should aid in the gathering and selecting appropriate performance measures for National City. Four general perspectives have been proposed by the Balanced Scorecard: • Financial perspective; • Customer perspective; • Internal process perspective; • Learning and growth perspective...
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It represents the long-term strategic objectives of the organization and thus it incorporates the tangible outcomes of the strategy in traditional financial terms. The three possible stages as described by Kaplan and Norton (1996) are rapid growth, sustain and harvest. Financial objectives and measures for the growth stage are integral to NCC’s recommended strategy...
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