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Written by:

Herschel H


Date added:

December 24, 2014








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3 / 638


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The speaking will usually comment about the product or the idea presented through the ad. Different tones of voice, volumes and talking speeds are often implemented depending on what is being advertised. These techniques are further used in order to get the attention of the viewer. Target Audience: Different appeals are presented in order to attract the attention of certain groups or sexes...
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The appeals presented will depend on what is actually being advertised. E.g. A toy ad will be targeted at children. Toy ads will be colorful and appeal to fun. Make the child feel that they'll be happy and free and that this happiness will last. Headlines: Headlines are used to interest the viewer by catching their eye and making them curious...
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