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Mrs. Fields, Inc

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Written by:

Mei H


Date added:

February 26, 2012








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1 / 217


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Fields got into was adding so many product lines to her business. Regardless of all management mistakes Mrs. Fields made, she was very successful at the beginning because of the good experience she had in the cookies’ business. Adding new products to the business and keeping the management system unchanged, had a big impact to Mrs...
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Fields’ business downturn. Another noticeable problem in Mrs. Fields’ case was the firing of the La Petite Boulangerie (LPB) management team. Mrs. Fields had reduced the LPB management team from 53 to 3, after the acquisition, which made it harder for Mrs. Fields to run the new subsidiary properly...
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