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Essay

Muzak Case

Essay specific features

 

Issue:

Business

 

Written by:

Margaret J

 

Date added:

August 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 847

 

Was viewed:

9048 times

 

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Essay content:

With over 200 offices, 3,000 employees, and 450 different versions of their business cards, they did not have a uniform company image to sell to their clients. Company Objectives Muzak’s strategy was to move away from the “elevator music” label and work towards conveying a hipper, more modern image...
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They wanted to get away from depicting music as a science and instead depict it as an art. In order to re-invent their company, Muzak had to develop a unifying symbol. They chose to use a silver and black “M” in a circle. Their new logo replaced all the separate identities that once represented Muzak...
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