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My Home Australia IMC plan

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Written by:

Elizabeth W


Date added:

October 14, 2014







No of pages / words:

14 / 3730


Was viewed:

200 times


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This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented. 1.1 Company profile My Home Australia is an e-business dedicated to providing South Africans investors the opportunity to purchase properties in Australia and New Zealand in a time of tremendous real estate growth...
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It is essentially operating in the investment services industry, specialising in the residential properties market through an internet-based medium. 2.0 Analysis of the Situation 2.1 Target Country Analysis The country under analysis is South Africa, the geographic market that MHA is entering. South Africa is a middle-income, emerging market and is one of the wealthiest and most economically advanced countries in Africa (World Bank 2006)...
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