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Essay specific features

 

Issue:

Business

 

Written by:

Beverly M

 

Date added:

January 12, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 306

 

Was viewed:

2535 times

 

Rating of current essay:

 
Essay content:

It includes (but not limited to): o Political / Legal – change in government regulations o Economic – recession, inflation o Social – stigma towards certain product o Technological – advancement in technology or new inventions o Demographics – change in the demographic landscape e.g. more aging population (2) Identify the Target Customer Segment(s) and their Needs / Demands ?? Key segmentation variables & bases: o Geographic – country, region or climate o Demographic – age, life-cycle stage or family size, gender, income, education, occupation, religion and race o Psychographic - social class, lifestyle and personality o Behavioural – occasions, benefits sought, user status, usage rate and loyalty status ?? May combine more than 1 segmentation variables to better define segments Note: If you had selected a large organization e...
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more aging population (2) Identify the Target Customer Segment(s) and their Needs / Demands ?? Key segmentation variables & bases: o Geographic – country, region or climate o Demographic – age, life-cycle stage or family size, gender, income, education, occupation, religion and race o Psychographic - social class, lifestyle and personality o Behavioural – occasions, benefits sought, user status, usage rate and loyalty status ?? May combine more than 1 segmentation variables to better define segments Note: If you had selected a large organization e...
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