My Strategies As Ceo Of Quaker To Save Snapple

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Written by:

Johnny H


Date added:

January 30, 2015








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2 / 463


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Quaker shot itself in the foot by initially fumbling its relations with Snapple's independent distributors. Before 1994, most Snapple drinks were sold at small shops and petrol stations. Quaker’s remarkable skills in distribution to supermarkets and mass merchants really meant nothing as far as Snapple was concerned...
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Snapple was fast losing its innovative image, along with its customer base. Eventually, the “vision” problem of Quaker’s CEO made the company wasted too many efforts in some unprofitable product lines and their core products were ignored. New overall strategic plan: • As CEO, before I leap to another big move which requires numerous spending, it is wise to sit down and analyze the situation objectively, understand the essence of a brand to be acquired...
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