Essay specific features
May 15, 2015
No of pages / words:
4 / 955
Rating of current essay:
Medications, usually don't work because this individuals often suffer from Psycho physiological Insomnia which is conversion of anxiety into a physical condition making drugs worthless to treat their problem.
Involvement Level: Are your consumers likely to be highly involved in the decision to frequent a business such as yours, or this more of a low involvement decision? What sort of decision process are they likely to use?
The nap spa consumers are highly involved in deciding whether they want to attend or return to our establishment...
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We offer a service that can be substituted by attending a physician, a sleep lab or simply by staying at home and ignoring the problem.
(pg 137-139) Our customers will be involved in a limited problem solving decision making process. They will do some research and evaluation before making the decision to visit the nap spa but it will not be an overwhelming investigation...
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