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Essay

Napster 2.0

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Issue:

Business

 

Written by:

Mark K

 

Date added:

June 3, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 922

 

Was viewed:

7880 times

 

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Essay content:

Marketing Mix ? Product- Legal Music Downloads with the following benefits: ? Music Downloads (Legal rights to 500,000 songs) ? CD Burning ? View Music Videos ? Access Billboard Chart Information ? Synchronize music to other devices ? Message Boards ? Detailed Artist and Album information ? Parental Controls ? Powerful Recommendation Engine ? Personal Inboxes for Music and Messages* ? Ability to Browse Other Users Music Collections* ? Search Engines by Genre, Artist, Track Title, or Popularity ? Complimentary products such as digital recording media, CDs and MP3 players ? Ability to Send Music to Friends within or outside the service* ? Access to Professionally Programmed Radio Stations* ? Price- ? $...
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of Atlanta ? Possible partnership to rollout with cell phones on LM Ericsson of Stockholm ? Placement- ? Gift cards are available at various retail stores throughout music areas as well as point of purchase ? Linked directly through Yahoo! by use of banners, search engines and e-mail ? Napster soft ware is preloaded on all Microsoft computers (they hold 80% of the operating system market) ? Samsung offers a digital audio player that is fully integrated with Napster 2...
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General issues of this essay:
Napster 2.0 Napster Napster napster napster Napster vs. Music Napster Napster napster How Shawn Fanning and Napster almost defeated the Music Industry Napster: Free Music Napster Digital Music Distribution: Napster Vs. Kazzaa Napster Online Music Distribution in a Post-Napster World
 

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