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Paula A


Date added:

February 7, 2014







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2 / 400


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(History, 1) Why would an already successful business want to market their product at a NASCAR race? One of the reasons is that a tremendous crowd always attends the event to see automobiles with the appearance of a streetcar race door-to-door. In 1994 alone, the NASCAR Winston Cup Series drew 4,896,000 fans for 31 events...
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In 1994 alone, the NASCAR Winston Cup Series drew 4,896,000 fans for 31 events. (History, 3) Each one of those fans has a favorite driver, and they are loyal to that driver. Which means that they will support the company that sponsors them by buying the product that is displayed on the car. This is where marketing research and market segmentation come into play...
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