nestle

Essay specific features

 

Issue:

Business

 

Written by:

Bessie R

 

Date added:

November 11, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 1032

 

Was viewed:

9607 times

 

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Essay content:

In this context, the company’s brands and patents are critical. Nestle market their products under six strategic global brands: NESTLE, NESCAFE, NESTEA, MAGGI, PURINA and BUITONI. Local trademarks are also registered to accommodate the diverse cultural nuances around the world. Vision and Mission: Nestle has a long established history of carrying out extensive R&D with dedicated Product Technology Centers across the globe...
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Local trademarks are also registered to accommodate the diverse cultural nuances around the world. Vision and Mission: Nestle has a long established history of carrying out extensive R&D with dedicated Product Technology Centers across the globe. Also an increasing trend has been the licensing-in of innovative technology from external sources and this complements the R&D work being carried out internally...
displayed 300 characters

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