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Essay

Nestle Case

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Issue:

Business

 

Written by:

Mary H

 

Date added:

July 30, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 819

 

Was viewed:

6653 times

 

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Essay content:

They have a great research and development team. James Gallagher and Andrea Pfeifer were the masterminds behind the research on the La-1 cultures in the LC-1 yogurt. They were also the two that decided on selling LC-1 as a functional food. This enabled Nestle to position the product in a way that differentiated it among the other products in the market...
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They were also the two that decided on selling LC-1 as a functional food. This enabled Nestle to position the product in a way that differentiated it among the other products in the market. They also have four pillars that Brabeck, Nestle's CEO has identified he believes will help their internal growth worldwide...
displayed 300 characters

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