nestle recommendation

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Written by:

Ilene P


Date added:

July 1, 2010








No of pages / words:

3 / 771


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So big in fact that a AC Neilson ratings test showed that Cadburys Dairy Milk Chocolate range in 2003 was the largest selling chocolate on the market. Block chocolate is also the largest improving seller in the Chocolate market also Strategy All this being said it Nestles has not got a block Chocolate on the market...
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One of the key recommendations or aims for Nestles should be to break into the Block chocolate market and compete with Cadburys 60% share of the block chocolate market worth US$174million . Objective Nestles slogan for confectionary also needs to be improved. Nestles slogan is "good food, good life"...
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