Netflix Versus Blockbuster Versus Video-On-Demand
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September 29, 2012
No of pages / words:
7 / 1709
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The goal of the company was to make it a lot easier for customers to select and rent movies and to eliminate the hassles involved in picking up and returning them. Its strategy incorporates customer convenience and a wide selection of entertainment selections. Netflix provides extensive information to its customers to help them make good selections and identify films that they may like to rent in the company’s vast library...
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Netflix provides extensive information to its customers to help them make good selections and identify films that they may like to rent in the company’s vast library.
Netflix’s growth strategy comprised three primary strategic issues. First, Netflix continued to pursue its reputation for innovation and to maintain the high quality level of service that its customers expected...
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