Network Marketing in the Energy Drink Sector

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Written by:

Kristine S


Date added:

August 27, 2013








No of pages / words:

4 / 957


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8695 times


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The distributors are individuals rather than retail outlets. Overall aims of the project: Most of the literature on network marketing focuses on the experience of the consumer and the promises made by the parent company of the riches to be able to be made through selling to their friends and relatives...
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Traditional companies are looking at this form of marketing, and are partnering with direct selling organizations in either exclusive relationships, or as an additional distribution channel. This project is to look at the reasons a company would enter into such an agreement and compare to a similar product on the market, distributed and marketed in a traditional method...
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