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Essay

New Balance Athletic Shoes case study

Essay specific features

 

Issue:

Business

 

Written by:

Donna L

 

Date added:

September 14, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 863

 

Was viewed:

2011 times

 

Rating of current essay:

 
Essay content:

This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market...
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New Balance prides itself on providing quality athletic shoes for the serious athlete. However, the market has been shifting to not only include serious athletes, but it now also caters to the more fashion-oriented crowd. This crowd tends to be from the younger generation, the part of the population that New Balance has so far not been focusing on...
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General issues of this essay:
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