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Essay

New Jean Company Marketing Plan.

Essay specific features

 

Issue:

Business

 

Written by:

Scott B

 

Date added:

January 1, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2325

 

Was viewed:

3276 times

 

Rating of current essay:

 
Essay content:

Never before has there been an upscale premium lifestyle brand of denim that caters to such a wide variety of consumer in one market. SBJ is designed to fit not just one kind of woman, but every woman. Market research indicated that an estimated $14.6 billion dollars was spent on jeans last year and the jeans market saw a 14% increase in growth...
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The recent increases correlate to the influence of the premium segment, product innovation, and consumer demand. According to research women between the ages 18-35 spend more than $100 on jeans. The most intriguing research indicates that the plus-size clothing market is the most under-served market in the fashion industry...
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