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New Product Development

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Written by:

Joe B


Date added:

April 22, 2014








No of pages / words:

4 / 976


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2026 times


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This had a declining effect on the other three segments of the pizza branch (dine-in, take away and home delivery), because now having almost the same quality, frozen pizzas where cheaper, more convenient, and most of all product innovations of the frozen pizza segments rivalled the offerings of the dine- in pizza companies...
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However, this includes that the companies of the other segments will lay more effort in stopping this process (and as a result competition will increase). Therefore frozen pizza producing companies are forced to keep up to or have almost to quicken establishing innovations as a result of the rising pace and competition in the fast growing market...
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