new product marketing

Essay specific features

 

Issue:

Business

 

Written by:

Glenda B

 

Date added:

April 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1029

 

Was viewed:

3975 times

 

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Essay content:

Given Japan's high GDP, its technological savvy, and its dense population, a compact electronic product that enables people to maintain cleanliness is a natural fit. The electronic bidet is also popular because it reduces the expense of buying toilet paper, important in a country where timber resources are limited...
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Finally, in contrast to their foreign counterparts, Japanese families often look at the long-term economic and societal benefits of a product when making purchasing decisions. There are no other substitutes in the market that clean as efficiently and economically as the electronic bidet. Firms in this mature industry compete on price, features, and quality of the established brand...
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