When the product has sold enough, made enough profit, established a strong toehold in a new market, and effectively thwarted a particular competitor.
Chapter 2
New product development process ends at the evaluation process- True
Best ideation comes from identifying problems for business and consumers - True
Comprehensive business analysis emphasizes profitability- True
Benchmarking as guidelines ? True
Every new product starts out as a concept
The development phase is concerned with all of the above
Important consideration with product development must be the consumer
1) Why must the marketing department's new product efforts be supported by the firm's corporate strategy?
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Make sure the product fits the company's mission- make sure they are going in the same direction
Chapter 3
Platform concept cannot be used successfully with services or brands- False
PIC - allows delegation, permits financing, and calls for personal assignments- True
Core compacies serve as a logical starting point- True
Technology is the single most important factor in new product development- False
Goals are long term targets, objectives are short term ? True
The PIC should flow from and be consistent with mission statement
McDonalds uses golden arches in order to add tangibility
PIC utilizes all the following except employment policies
Which of the following categories would a firm want to dominant its portfolio- pearls
1) What's the purpose and value of product platform planning?
Chapter 4
Common thread in providing a unique safe environment where criticism is not allowed- T
New product only comes into being when it's successful- True
Technology is always a starting point for new product- False
An inventor tends to be all of the above
New product is born when successful in the market place
Marketing perspective, new product development efforts should be begin- benefit
Useful development in user orientated ideation involves identifying lead users
1) Who are lead users and why are they important?
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