New products - the secret of success or failure
Essay specific features
March 11, 2013
No of pages / words:
3 / 603
Rating of current essay:
Because all products decline in popularity and sales companies must find new products to replace aging ones.
One recent study estimated that new consumer packaged goods fail at a rate of 80%. Many of these new products fail not because of technical shortcomings but because they have no market. Product failure rates are dropping however this can be attributed to companies playing it safe and launching less truly unique products...
displayed 300 characters
Order custom writing paper now!
- Your research paper is written
by certified writers
- Your requirements and targets are
- You are able to control the progress
of your writing assignment
- You get a chance to become an
Get a price guote
Product failure rates are dropping however this can be attributed to companies playing it safe and launching less truly unique products.
The new-product development process:
Why do new products succeed?
? A superior product has been developed
? The product concept is well defined
? Support from Senior Management
? The company understands the market, consumers and competitors
? Researchers have identified successful products and found out what they have in common
? Structured new-product development process in place
? An effective organisational structure for planning and launching new products has been established
? New products developed with features that are unique and the customer can easily recognize
? Consistent commitment of resources to new product development
? Goals or objectives for the total new product development strategy
? Technology or new product strategy firmly linked to business strategy...
displayed next 300 characters
General issues of this essay:
2 pages, 303 words
2 pages, 383 words
1 pages, 84 words
2 pages, 428 words
2 pages, 286 words
2 pages, 300 words
1 pages, 235 words