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Nike

Essay specific features

 

Issue:

Business

 

Written by:

John R

 

Date added:

December 25, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1309

 

Was viewed:

1610 times

 

Rating of current essay:

 
Essay content:

Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing...
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They spend billions of dollars for advertising contracts with famous athletes like Tiger Woods to increase the value of the brand by associating the factor of lifestyle to their products. The company's image has been damaged many times by press releases as well as a variety of NGOs who have long pointed out the inhumane working conditions in the production facilities of sporting goods manufacturers...
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