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nike

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Issue:

Business

 

Written by:

Sarah L

 

Date added:

November 30, 2014

 

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Grade:

A

 

No of pages / words:

4 / 1011

 

Was viewed:

8303 times

 

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Essay content:

"People just find it outrageous that they're paying so much for a pair of running shoes." But as far as Jeffcott is concerned, even that question is a step in the right direction, because it means Nike's carefully crafted image is falling apart. And that, ultimately, is what the anti-Nike awareness campaign--including the international day of protest against Nike, which takes place this Saturday, April 18--is all about...
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And that, ultimately, is what the anti-Nike awareness campaign--including the international day of protest against Nike, which takes place this Saturday, April 18--is all about. Nike's not selling shoes, Jeffcott explains, it's selling a manufactured identity. Once people question that identity in any way, they're more open to his message: Nike's not just taking you to the cleaners, it's taking 500,000 Asian sweatshop workers to the cleaners with you...
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