Nike Case Study

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Vickie C


Date added:

October 7, 2015








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For many, Nike had become a symbol of the evils of globalization—a rich Western corporation exploiting the world’s poor to provide expensive shoes and apparel to the pampered consumers of the developed world. Nike’s “Niketown” stores became standard targets for antiglobalization protestors...
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Several nongovernmental organizations, such as San Francisco–based Global Exchange, a human rights organization dedicated to promoting environmental, political, and social justice around the world, targeted Nike for repeated criticism and protests.2 News organizations such as CBS’s 48 Hours hosted by Dan Rather ran exposes on working conditions in foreign factories that supply Nike...
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