Nike Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Sophie S

 

Date added:

November 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5283

 

Was viewed:

3864 times

 

Rating of current essay:

 
Essay content:

The supply chain software implementation was the first part of a huge project to install an integrated ERP system from SAP, and customer relationship management (CRM) software from Siebel Systems. For over a year, Nike reeled as a result of this failure. i2 and Nike blamed each other in public, for the failure and this led to a further downslide in the share price of both the companies...
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i2 and Nike blamed each other in public, for the failure and this led to a further downslide in the share price of both the companies. Analysts pointed to lapses in project management, too much customization and an over reliance on demand forecasting software. Nike insiders raised doubts about the 'Single Instance Strategy'4 being followed by Nike...
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