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Essay

Nike Footwear 5 Forces Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sara T

 

Date added:

December 14, 2013

 

Level:

 

Grade:

C

 

No of pages / words:

3 / 813

 

Was viewed:

1854 times

 

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Essay content:

Yet, this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%, which equates to a combination of 60% for the two top players. The US Market, with $14.75 billion last year, accounts for half the sales of athletic footwear in the world and drives most of the product trends...
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Other notable companies are New Balance, Puma, and K-Swiss. Japanese Mizuno and Asics have never really succeeded entering the US market. Entry: Moderate Threat Market leaders Nike and Adidas established a series of barriers to prevent new entrants from threatening them. First barrier would be the outsize marketing budgets spent in advertising and the endorsements of athletes: Nike spent $90 million on a contract for LeBron James alone in 2003, and they paid the prestigious Manchester United club an unprecedented $450 million over 14 years to run its merchandising and uniform operation...
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General issues of this essay:
Ike Vs Adidas, Adidas History Adidas Industry analysis Adidas vs Nike Adidas-Salomon Adidas Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike? Nike Footwear 5 Forces Analysis Nike Vs Adidas Nike sues Adidas over soccer player- Zheng’s contract promotion of nike vs. adidas Supply Chain management - Nike & Adidas PEST & SWOT Analysis of ADIDAS Adidas Case adidas
 

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