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nike marketing analysis

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Issue:

Business

 

Written by:

Ahmad B

 

Date added:

November 28, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1365

 

Was viewed:

2489 times

 

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Essay content:

Nike increased its visibility through vertical cooperative advertising; expanding its product line to include apparel, equipment, and accessories, which led retailers to use the Nike brand to attract customers to their stores. Nike gained a high level of publicity and increased its appeal to both men and women when it signed famous athletes like Michael Jordan and Venus Williams (Etzel, Walker, and Stanton)...
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Nike gained a high level of publicity and increased its appeal to both men and women when it signed famous athletes like Michael Jordan and Venus Williams (Etzel, Walker, and Stanton). Further exposure was gained when Nike promoted its brand near major events, giving the impression that it partly sponsored the events...
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